Cersaie | Fap Ceramiche

Location: Bologna _ ITALIA

Client: Fap Ceramiche

Project: MP Architects

Project Manager: Laura Benedetti, Romina Zucchi

For the FAP Ceramiche stand, the project was developed based on an idea with a strong visual and conceptual impact: an extremely clean external aesthetic, defined by a succession of colour tones on the perimeter fabric arranged like chromatic isobars in warm shades of orange and its neighbouring shades. These chromatic veils, suspended in sequence, generate a vibrant movement, evoking a compositional language that refers to contemporary art installations, where colour becomes an atmospheric field and a perceptive surface.
The entrance is configured as a single reflective white backdrop, on which essential lettering introduces the concept and anticipates the story of the collections on display at the stand. This luminous portal acts as a narrative threshold, where words and reflections prepare the visitor for an immersive experience.

Inside, the space is divided into distinct areas, each designed to convey a specific mood. The collections are displayed in modern, Nordic-style settings, where filtered natural light, neutral colour palettes and minimalist furnishings interact with the ceramic surfaces in a warm, welcoming and contemporary way.
Each area is not just an exhibition, but a story of atmospheres: spaces that suggest ways of experiencing the material through visual comfort, controlled tactility and compositional lightness.
A stand that translates the identity of FAP Ceramiche into a journey of calibrated colour, emotional minimalism and refined modernity.

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