Cersaie | Marca Corona

Location: Bologna _ ITALIA

Client: Fap Ceramiche

Project: MP Architects

Project Manager: Laura Benedetti, Romina Zucchi

Status: Built

For the FAP Ceramiche stand at Cersaie 2024, we imagined a single enveloping gesture, capable of uniting the entrance and lounge area in a fluid continuum, like a slow breath that guides visitors into a natural and deeply sensory welcoming experience.
The concept stems from the desire to create a place that does not merely showcase products, but evokes well-being, nature and an intimate form of emotional comfort. The wooden slatted screens, used on the façade and then repeated inside, create a warm, textured rhythm, a visual vibration that caresses the space and accompanies it with softness. The vertical lines become a filter, a whisper, a threshold between outside and inside.

The outdoor furnishings, deliberately included to accentuate the feeling of being “open air”, transform the lounge into an open and bright retreat, a contemporary patio where visitors can slow down, breathe and let themselves be touched by the textures and colours.

Light slips between the slats, rests on the ceramic surfaces, intertwines with natural shades and creates a quietly sensual atmosphere of balance, calm and presence.

This is not just a stand to visit: it is to be walked through, experienced and felt. An invitation to be enveloped by a sense of well-being that arises from the harmonious dialogue between matter, nature and emotion.

Cersaie | Fap Ceramiche
2022 | Exhibition |