Cersaie | Fap Ceramiche

Location: Bologna _ ITALIA

Client: Fap Ceramiche

Project: MP Architects

Project Manager: Laura Benedetti, Romina Zucchi

Status: Built

The stand created for FAP Ceramiche looks like an architectural structure wrapped in a warm, textured envelope: a vertical and horizontal interweaving of wooden elements that overlap like a textile weave, creating a light but intentionally enigmatic visual filter. The façade does not immediately reveal the interior, but hints at it through a play of solids and voids, fuelling the visitor's curiosity.

The wood, arranged in a calibrated cross pattern, creates an enveloping rhythm that gives the structure a natural and welcoming identity. Just crossing the threshold opens up a narrative world: the interior spaces reveal themselves as emotional sequences that interpret the ceramic product in its different shades and atmospheres.
Each environment displays a different colour and material variation, showcasing the versatility of the collection through light, texture and surfaces. The journey thus becomes a sensory experience that starts from the suspended, filtering envelope and leads to the full revelation of the product's expressive potential.
A stand that does not merely host, but accompanies, suggests and reveals, transforming the act of entering into a narrative experience between perception, material and colour.