The project developed for Kerakoll was created with the strategic objective of redefining the architectural and visual identity of the group's facilities, starting with the production site in Italy and then extending in a coordinated manner to all international plants.
The concept is based on a new vision of corporate architecture, in which the design of the façade becomes a tool for brand recognition, a visual manifestation of corporate values and an urban landmark. The new coordinated image integrates oversized architectural and graphic elements, designed to be highly recognisable both day and night.
The large signs on the building's façade define a powerful and immediate visual language: a replicable modular system, capable of adapting to different geographical contexts while maintaining a consistent identity. The integrated lighting emphasises the volumes and amplifies the perception of the brand in the evening hours, transforming the factory into an urban landmark with a strong visual impact.
The result is a contemporary industrial image project that combines functionality, branding and territorial presence, strengthening the visibility of the Kerakoll brand on the global stage.
